Coaching

Upgrade "being managed" with the reward of coaching.

The Most Important Relationship

Fundamentally every campaign begins with one person deciding to run for office. Once that decision is made the single most important decision they will make is selecting their campaign manager. These two people; a candidate and a campaign manager are the catalyst and will be responsible for 90% of a campaigns inner ability to win. In an era where Parties matter more than ever if is a sad reality that while local campaigns are rarely responsible for their own win they are very much capable of losing the race on their own.

Two key factors dominate in maximizing this 90%: the level of experience and ability to perform. Complicating this situation is the simple reality that most campaign managers and candidates are new or have limited campaign experience, especially in either of these roles. While campaign team experience is helpful truly these roles are best understood by those who hold them Sadly most insight comes for the average campaign after its conclusion when the vast majority of losing candidates and managers will bender be seen or heard from again politically.

Candidates and managers fall into one of four categories.

Both experienced
Both inexperienced
An experienced candidate and an inexperienced candidate.
An inexperienced candidate and an experienced candidate.

While all four situations are unique this is further complicated by the nature of the constituency, ability to win and resources available.

Relationship Options

The most important decision a candidate can make is in recruiting and hiring a manager. The greatest challenge will then be for the candidate to have confidence in letting go of the reigns of a campaign and letting the manager lead. The candidate cannot be replaced and uniquely is the only person to undertake certain campaign tasks.

The number one mistake of losing campaigns is the candidate running their own campaign. Novice candidates (and sometimes seasoned veterans) confuse the role of manager with the supremacy of the candidate. On almost campaign charts the manager falls under the candidate, as they should for the candidate is the one with their name on the ballot, and everything else. Yet, the relationship is really more of a partnership. One the candidate can meet voters and lead the team. The manager, as "chief mechanic", needs to have the authority to make hundreds of decisions on the fly virtually every day. Not withstanding the increasing tendency of political parties to micromanage campaigns at the local level.

The number two mistake is managers treating candidates like they are mere commodities and "managing" them without consultation and approval of strategy, campaign plan or materials.

Campaign Coach is uniquely poised to assist in maximizing performance and alleviating challenges that campaigns, candidates and managers face in every campaign.

Campaign coach can provide the candidate with a sounding board and source of

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Coaching Relationship Options - Choose Your Best Fit

Bronze - Consult

For campaigns on a budget but who want access to a coach. The trade off in price for service means less hours and a slower guaranteed reply time in exchange for the lowest price per package.

WRIT

Next day reply - twelve hour respond time.

All direct services reduced 10%

25 hours consult time included

$5,000 plus hst

Silver - Train/Review

Best suited for those who want guidance and access to an experienced coach strategically. A higher desire for service means more hours and a faster guaranteed reply time in exchange for the modest price per package.

WRIT
Same day reply - six hour respond time.

All direct services reduced 20%

50 hours consult time included

$10,000 plus hst

Gold - Partner

Ad Hoc - Strategic or Training or Quick Consult

For discerning campaigns and aspiring candidates who want fast access to an experienced coach. Successful at fundraising the desire is to maximize performance in every other area.

WRIT

Two hour response time.

All additional services at cost plus 15%

100 hours consult time included

$20,000 plus hst

Ad Hoc - Strategic or Training or Quick Consult

Be it plan campaign plan review, second opinion on research, crisis management or training of a specific campaign need for the team or candidate.

Based on per hour rate of $350 plus hst

Timing

Ad Hoc - Strategic or Training or Quick Consult

Pre & Post Writ Pricing

NOW!

Campaigns never have the time they think they do. And that is before the unexpected happens to disrupt the plan.

The earlier a candidate gets in the race the better. Time, money and people are the three greatest campaign resources that are rarely in sufficient abundance. The sooner a candidate commits the more time there is to recruit supporters and raise money.

Pre & Post Writ Pricing

Ad Hoc - Strategic or Training or Quick Consult

Pre & Post Writ Pricing

Campaign Coach can go to work as soon as you are ready to pursue an election. The direct campaign period is short and massively competitive. retaining our services before the writ provides many benefits. Likewise after a successful campaign their a variety of specialized services that can also be considered.